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GO FOR GOOD

AW 2019/2020 collection emphasizes “the story of better” harmonizing reality and imagination with a touch of retro.

It is the new age of sentiment where emotions, self confidence, empathy and technology get together on fabrics, where else is simply clothing, basic clothing like revealing the layers of soul to sustain the philosophy; paying the attention on volume.

Dominance of black challenged by the interference of bronze and weak glares to restate the edge of fashion facing “now” with our backs turned towards it, moreover as the mix of rebellion and sophistication.

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behind the brand

Collections refer to a new kind of casual clothing, which could serve the same status of formal clothing. Designs are predominantly in black,moderate and arrogant at the same time, which in reality is much more harder to express the complex and considered proportions on non-color.

Having pursued “the black shape” as the core reflection of NU, enforces us to use the colors only to challenge the conservative dimensions and to adopt reflections of innovative fabrics on timeless pieces. Our core mind set of not dressing bodies but souls shapes the brand identity where the buyer’s gender becomes irrelevant.

NU is neither defined by age, but by its visionary taste who simply strive to find something new yet sophisticated uniting elegance with comfort and uniqueness. We deeply believe in the energy we created where these related souls find each other. Our mission is to serve our philosophy as being unpredictable whereas our vision allows us to send trends; never follow". NU has no standpoint other than being what it is and to express it in the best way it knows.

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simple is hard.. but it is more harder to sustain this simplicity despite to all diversities you create

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